WHAT TO ENTER
Marketing materials completed and distributed to promote services and firms in the A/E/C industry between January 2010 and December 2011 may be submitted for the 2012 SMPS Houston Design Awards. Materials may be submitted in any of the following categories; each piece may only be entered once, in one category. There is no limit to the number of categories a firm can enter. Work produced prior to 2010 may not be submitted. Previous SMPS Houston Design Award winning entries may not be submitted. Entries that fail to follow submittal requirements will be downgraded or disqualified at the jurors’ discretion. Jurors’ decisions are final. Please note any specific submittal requirements in the individual categories below.
A printed or electronic publication describing your firm’s general capabilities, scope of services and/or areas of expertise.
Special Event Materials/Holiday Pieces
A one-time publication or effort produced to announce or promote a special event such as an anniversary, new name, office opening, dedication, or a holiday piece. Materials could include a card/ecard, party invitation, client appreciation gift, calendar, wearables/ad specialties, etc. Print or electronic items accepted. You may submit special materials in the original packaging in addition to the other required information, but do not attach any large/bulky three-dimensional materials to your entry board; photographs of such items should be included. Jurors may use special materials to help judge the entry.
An external marketing-focused or internal employee-focused publication designed in a newsletter format and distributed via print or electronic media. Submit a minimum of three and maximum of five issues. Print samples of all electronic pieces and include a copy of each piece on a CD.
Direct Mail/Email Program
Marketing materials designed to reach a specific target audience and elicit a response through two or more pieces/emails. Direct mail may include form letters, pamphlets, postcards, and announcements. Include all pieces of the program. Provide the URL for interactive email programs and provide printed samples of the piece(s). For email campaigns, print samples of all pieces and include a copy of each piece on a compact disc (CD). Single mailed/emailed pieces should be entered in the Target Market or Special Event category.
Corporate Identity Program
A consistent graphic image applied to your firm’s print and collateral materials. Submit a representative sampling of materials that convey your firm’s corporate identity. Entry may include logo application such as letterhead, business cards, brochures, newsletters, note cards, email signatures, and photos of branded specialty items. If available, please include a printed copy of the corporate identity manual or graphics standards.
A website that either promotes your firm or has been launched by your firm for a specific project. Submit printouts of 5 to 15 pages of the web site, including the home page. Judges will view web pages on a PC using the latest version of Internet Explorer.
Target Marketing/Specific Project Marketing
A print, electronic or specialty piece produced to market a particular service, discipline, or capability to a specific audience. Specific project marketing is an item or series of items developed in support of winning one specific project. Materials may be print and/or digital and include qualification packages, proposals, PowerPoint presentations, leave-behinds, or anything else that contributed to the total effort. Proprietary or confidential project/firm information included in the materials may be blacked out.
Communication pieces created to promote a firm’s attendance at tradeshow exhibits or used during the tradeshow to attract booth traffic. Materials may be printed and/or electronic.
The Shoestring Award
Any marketing piece that cost $1,500 or less to produce, including design, printing and distribution costs. Printed and electronic pieces will be accepted.
NEW CATEGORIES THIS YEAR!
A program that utilizes video, podcasts, or audio/video as part of a marketing or recruitment effort. Submit still shots and audio transcripts. Submit video/podcasts on a CD.
A program that utilizes social media tools to provide a platform for thought leadership, collaboration, and user interaction including but not limited to blogs, networking sites (e.g., LinkedIn, Facebook, Twitter); and content-sharing sites (e.g., Del.icio.us, YouTube, Flickr). Submit a sufficient number of pieces to demonstrate continuity in the program. Submit videos, still shots, audio transcripts and all applicable URLs on a CD.