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AEC MARKETING EXCELLENCE / Certification
 CERTIFIED PROFESSIONAL SERVICES MARKETER
What do architectural, engineering, construction, planning, interior design and environmental firms all look for in a marketing professional? They look for marketers who are committed and loyal, who are proud to work in their industry, who serve their firms and their communities, and who demonstrate excellence in all areas of the marketing profession.
Now there is a guaranteed way to find this kind of marketer: by hiring or growing a Certified Professional Services Marketer (CPSM). SMPS offers a test-based certification program, providing firms seeking superior marketing professionals a benchmark for measuring candidates.
Earning the CPSM designation is not easy. In order to qualify for the examination, a candidate must have a minimum eight years combined experience in marketing (built or natural environments) and post-secondary education, for example, a BA degree plus four years experience. The rigorous certification examination assesses the candidate´s skills and knowledge of the six domains of professional services marketing, which include:
In addition, the candidates must agree to abide by the CPSM Code of Ethics and are required to accrue 50 CEU hours every three years in order to maintain their designation.
A firm that hires or grows a CPSM will benefit from the standards of professional excellence demonstrated by every CPSM, including:
Commitment. By investing the time and energy necessary to earn the designation, a CPSM has a proven commitment to marketing in this industry. A firm that hires or grows a CPSM will not likely lose its marketer to another industry. Pride. A CPSM is proud of the industry. A firm that hires or grows a CPSM has an enthusiastic marketer. Service. A CPSM understands that service to his or her firm and to the community go hand in hand. A firm that hires or grows a CPSM will have a socially responsible marketer. Marketing. A CPSM has demonstrated proficiency by passing an extensive examination process. A firm that hires or grows a CPSM will have a knowledgeable marketer.
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