Prof Development: Marketing Planning - Good Times and Down Times

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Rich Friedman Professional Development: Marketing Planning: For Good Times and Bad
Tues. Feb 10, 7:30 AM- 11:00 AM (Registration at 7:30 - Speaker begins at 8:00)
Kirksey, 6909 Portwest Dr.

Thanks to our sponsors!
SpawMaxwell Company
Hollinden
IMS
Ridgways

PREREGISTRATION IS NOW CLOSED. RSVP by Friday, February 6th at 5 PM (The online registration will stay active through the day prior to the event, however, all late registrants must pay the walkin rate of $85 member/$95 nonmember/ $45 students. All late registrants will need to print your receipt and bring to the door as proof of purchase. You will not have a printed nametag.)
"Marketing Planning: for Good Times and Bad"

Marketing planning is critical to the successful implementation of your firm´s strategic plan. When times are good, a well-conceived marketing plan provides the focus and strategies necessary to target and capture opportunities consistent with the firm´s mission and vision. When times are bad, the marketing planning process provides the impetus and tools necessary to hedge your firm´s risks and ensure that your marketing/business development investments yield the highest return-on-investment. Through industry anecdotes, lessons learned, case studies, and breakout exercises, we address these topics and others:

- Marketing planning: keys to success and pitfalls to avoid (regardless of the economy)
- The difference between good times and bad: what changes and what doesn´t with respect to marketing and business development?
- To diversify or not to diversify: that is the question! (And how?)
- Establishing accountability and measuring results (even more important when times are tough!)
Your role as a marketing professional: ensuring that you add value to the process
About our speaker:

Rich Friedman is President of Friedman & Partners (www.friedmanpartners.com), a marketing and management consulting firm serving the U.S. and Canadian A/E/C and environmental consulting industries. The firm´s niche is in crafting and implementing growth strategies through:

- Market research
- Strategic market planning
- Business development consulting and training
- Mergers and acquisitions assistance
- Organizational and leadership development consulting

Rich has worked in and consulted to the A/E/C and environmental industries for 18 years— first as an environmental consultant and business developer for Stone & Webster Engineering, and later as a Partner for ZweigWhite.

Member Price: $75, Non-Member Price: $85, Students: $35. If three or more register together from the same firm, all are eligible to be registered at the member rate. Simply select the appropriate rate when you register online.

Prior payment is encouraged. You may also select to pay at the door with exact cash, check or credit card. Please make checks payable to SMPS Houston Chapter. No fault cancellation will be accepted 48 hours in advance. No shows will be billed.

RSVP by Friday, February 6th at 5 PM (The online registration will stay active through the day prior to the event, however, all late registrants must pay the walkin rate of $85 member/$95 nonmember/ $45 students. All late registrants will need to print your receipt and bring to the door as proof of purchase. You will not have a printed nametag.)

Questions? Contact Sara Gammill, CPSM at sgammill@earthlink.net . You should receive a confirmation within 48 hours. If you do not, please contact smpshouston@earthlink.net .

***Tips for using the new registration system:***

SMPS Houston is excited to inform you that there have been improvements made to our registration system to make it a little more flexible.

Once you are logged in, you will notice these differences:

1) You are now asked to enter your member number or status if you are creating a new profile and are a member. You may enter the number assigned to you by national and found on your membership card or just put "Yes" in the field.
2) You will now be able to register members and nonmembers under the same log in! Just use the pull down menu next to each field that you type in the name. Board members and sponsors can register for their comp seats here as well when relevant.
3) You have the option to enter the email address of those you are registering so that they will directly receive the confirmation.
4) We have added a student rate for those that are joining our student chapter.
5) Lastly, with the flexibility we have lost the option to automatically calculate the group rate when applicable. However, you can easily receive and prepay for this rate by registering three or more at the same time and just listing them under ´member´ in the pull down menu by where you are entering their name.

Most of the other important steps remain the same. Remember these three very important steps to ensure your registration goes through. Here are few frequently asked questions
1) It is saying it doesn´t recognize my email address? This means that you have not created a login yet and you will need to follow the proper steps to do so. A good test to see if you have a registration profile already set up would be to fill out your email address under "Forget your password". If it brings up a message saying that your email address is not found it means that your profile was either set up under an old email address (to which you should create a new registration profile) or you have not set up a registration profile at all.

2) My credit card was declined? Why? The majority of the time this is due to the person registering not entering the correct BILLING ADDRESS THE CREDIT CARD COMPANY HAS ON FILE. So say you are registering under your company info when you are actually trying to use your personal credit card, then the mismatch of addresses entered will be caught by the online security and decline the card. If you see this message pop up at the end of your registration when you are selecting to "proceed with order" simply go to the left side of the registration screen and select enter a different billing address, follow the prompts from there and your order should go through the next time you select the "proceed with order" button.

3) Always remember to select "agree to the terms and conditions" before clicking "proceed with order" for your registration to be complete. A confirmation will automatically be emailed to you (and any other attendees for which you entered their email address to receive confirmation). This confirmation will have your total and should be printed out should you need a receipt for reimbursement or to turn in with your expense reports.